The framework
The score is deliberately multiplicative. A strong score in one discipline cannot fully compensate for a weak score in another.
Capital
1. Scarcity
Capital is broader than cash — time, attention and trust run out too.
2. Opportunity Cost
Every yes contains a hidden no. Make it explicit.
3. Compounding
Some investments reset to zero; others become more valuable with use.
Judgment
4. Bias
Look for the evidence that would prove your preferred answer wrong.
5. Humility
Be correctable by the people around you before the market corrects you.
6. Calibration
Commitment should rise only as the quality of evidence rises.
Direction
7. Confidence
Test the assumptions that would kill the idea before you pay for it.
8. Business Case
Creating value is not the same as capturing enough of it.
9. Time-to-Value
Shipping is not the finish line. Value arriving is.