Capital · Chapter 1
Scarcity
Capital is broader than cash — time, attention and trust run out too.
The book
Founder Discipline
Think Like an Investor Before You Build in the Age of AI
Building has never been cheaper. Choosing what deserves to be built has never been harder. This book gives founders the investor's discipline for deciding where capital, attention and conviction go.
Pre-order
€12 plus shipping
Printed edition · estimated publication March 2027 · shipped from Belgium
Pre-order the bookEndorsements and reviews — to be provided.
Inside the book
Capital · Chapter 2
Opportunity Cost
Every yes contains a hidden no. Make it explicit.
Capital · Chapter 3
Compounding
Some investments reset to zero; others become more valuable with use.
Judgment · Chapter 4
Bias
Look for the evidence that would prove your preferred answer wrong.
Judgment · Chapter 5
Humility
Be correctable by the people around you before the market corrects you.
Judgment · Chapter 6
Calibration
Commitment should rise only as the quality of evidence rises.
Direction · Chapter 7
Confidence
Test the assumptions that would kill the idea before you pay for it.
Direction · Chapter 8
Business Case
Creating value is not the same as capturing enough of it.
Direction · Chapter 9
Time-to-Value
Shipping is not the finish line. Value arriving is.
Foreword and afterword
Foreword author and text — to be provided.
Afterword author and text — to be provided.